Priceless! KVfm=VFM

Cost of Marketing KVfm £220 (this is not a typing error) pencils, badges, stickers and a banner , free tea and coffee from McDonalds, headline of this week’s Merseymart, mentioned on Radio Merseyside (at least twice, as I mentioned it!)

= 90+ odd presenters trained

= 150+ organisations,groups and individuals featured during the broadcast period

=160 hours of Live Community Radio

Cost of Communications for Kensington Regeneration £220,000 pa (this not a typing error either)

As the advert on TV used to say “Priceless” but I’m not sayign which amount I mean, you decide

(source  page 58)


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